To be realistic, the effects on sales are only part the story.
Check the Renault reaction to glimpse the larger issue; driving the world auto kicking and screaming into the future.
These messages do serve the TSLA mission, whether or not they appeal to any of us at a given time.
OTOH, check out the plummeting prices of major cost categories for Tesla now:
Container freight rates from Shanghai to Rotterdam oscillated dramatically between January 2019 and August 2023.
www.statista.com
The lithium price decline is accelerating. One firm sees new supply creating a surplus in 2023.
www.investors.com
Only refer to two major costs for Tesla, both dropping by roughly half since their peaks last year. There are other lists here and elsewhere that detail numerous categories.
Bluntly, the people who forecast earning catastrophe this afternoon are neglecting large cost tailwinds during the quarter, and that ignores scale benefits and manufacturing economies.
So, regardless of this afternoon's results, cutting prices everywhere is reflecting the quite huge cost reductions per unit for vehicles and stationary storage. Under these conditions price reductions seem obvious.
After that the US IRA and other such developments combine with services revenue to paint an interesting remainder of 2023. All this is making me go longer...