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Tesla, TSLA & the Investment World: the Perpetual Investors' Roundtable

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I haven't listened to Herbert's video but I agree that management should know. They would need to be incompetent not to know. Unless there's clear evidence of such incompetence I would give them the benefit of the doubt. Those of us outside the company are unlikely to be able to formulate a better strategy than Tesla employees in the Sales and Demand Planning departments who have far more information and who work full-time jobs to meticulously analyze this stuff.

The answers to Tesla's marketing questions (not just paid-for advertising) almost certainly can be found by analyzing the gigantic trove of data Tesla has, which goes far deeper than that of other less vertically integrated OEMs. The Tesla enterprise software machine is sucking in data from the website, app, vehicle fleet, galleries, service centers, social media accounts, used cars, trade-ins, and more. At some point we need to just let the professionals do their jobs, such as these ones:

https://www.tesla.com/careers/search/job/senior-manager-global-sales-operations-planning-177205
https://www.tesla.com/careers/search/job/sales-forecast-lead-151519
https://www.tesla.com/careers/searc...t-business-development-sales-delivery--187678
https://www.tesla.com/careers/search/job/senior-sales-and-delivery-analyst-186652
https://www.tesla.com/careers/search/job/global-sales-operations-planner-185620
https://www.tesla.com/careers/search/job/demand-planner-outbound-planning-175930

Tesla is doing deep cross-functional projects to develop supply-demand dashboards and optimize all of this. The following I pulled straight from some of the job posts:


To suggest that Tesla should begin paying for advertising is to imply either 1) that these analysts and forecasters are collectively failing to get the right answers or 2) that they are presenting compelling business cases in favor of paid advertising that are being rejected by top leadership for some reason. I think neither of these are likely.
I only gave you a "Helpful" as a reaction to this post because a " GOLD STAR" wasn't an option.
 
Why does anyone buy a car? In the hopes of enjoying it. And I was. But when you realize you’ve purchased the car too early and maybe you should’ve waited and saved over $10k, it leaves a real shitty feeling inside.

When you also have a considerable amount invested in the stock, you want to make sure right decisions are made as that could derail the stock price. They might sell more cars but make less money, the markets don’t like to see profits drop. And the competition is getting started now, e.g the id7 has 700km of range.

The "value" of the car and the value of the stock are similar in one respect, it only matters if you are selling.

Just HODL your car, enjoy it, and accept how Early Adopters will always pay more to get the shiny new toy before the masses do.

If you insist on rating your "enjoyment" based upon what you can sell it for (when you have no intention of selling), then you are setting yourself up for disappointment. Take a moment to consider why you are doing that. 🤷‍♂️
 
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Costs are volume dependent. As Berlin and Austin ramp, those cars cost less to make.
Costs are credit dependent. As Tesla brings local cell manufacturing on-line, the IRA will lower costs. Panasonic/ Nevada is already local (one of them is getting the credits and savings pass on).
Costs are manufacturing dependent. As Tesla ramps up in house 4680 DBE lines, pack costs drop. As Tesla improves all lines, costs drop.
Costs are BOM dependent. Tesla has pulled out USS and switched to an in-house radar. HW4 (at present) has fewer cameras.
Costs are design dependent. Tesla has the real world warranty and usage data that allows them to revisit over-designed parts.
Costs are delivery dependent. As Tesla adds regional production, cost to deliver are reduced. As Tesla smooths delivery rate, costs are reduced.

Operating profit is gross profit across all lines dependent. If OpEx is not significantly impacted by additional product volumes, gross profit travels straight to the bottom line (sans taxes). As Tesla adds in positive margin Semi, Cybertruck, Megapack, Gen ?, OI increases.

Operating profit is infrastructure cost dependent. As the Tesla fleet ages out of warranty, service center costs will reduce. As Superchargers open to the public (and Tesla fleet grows), they become a revenue stream.

Operating profit is debt dependent. With a ton of cash, a chunk in investments, and paid down debts Tesla derives income even when standing still.

Pricing is future looking. When costs were expected to rise, Tesla adjusted up. With costs going down, they are lowering prices. Tesla is skating to where the puck will be. They'll want to price based on the expected average costs of a payment adjusted period. That means lower margins at the start and higher at the end.

Tesla retroactively gives outstanding orders the option of newer pricing (option because resetting the car and FSD may not be a good deal). Having a reduced backlog means less retroactive impact in play.

Stock price is random number dependent, good luck predicting that...
 
To be realistic, the effects on sales are only part the story.
Check the Renault reaction to glimpse the larger issue; driving the world auto kicking and screaming into the future.
These messages do serve the TSLA mission, whether or not they appeal to any of us at a given time.
OTOH, check out the plummeting prices of major cost categories for Tesla now:
Only refer to two major costs for Tesla, both dropping by roughly half since their peaks last year. There are other lists here and elsewhere that detail numerous categories.
Bluntly, the people who forecast earning catastrophe this afternoon are neglecting large cost tailwinds during the quarter, and that ignores scale benefits and manufacturing economies.

So, regardless of this afternoon's results, cutting prices everywhere is reflecting the quite huge cost reductions per unit for vehicles and stationary storage. Under these conditions price reductions seem obvious.

After that the US IRA and other such developments combine with services revenue to paint an interesting remainder of 2023. All this is making me go longer...
Not sure about the shipping side of things but last quarter the Tesla team themselves weren't expecting big immediate tailwinds from dropping commodity futures prices, partially because of the lag going from commodity futures to product. Those lithium futures prices specifically are also spot prices, not large contract prices, and there is likely a lag before spot prices will affect large contracts.

Materials being used to build batteries/vehicles right now today could have been procured months ago at higher prices and current futures prices might not show up until months later when those futures become physical deliveries of materials that are then manufactured into finished product. Nickel for example, current Nickel futures prices are contracts for delivery of physical product in June. After Nickel is delivered in June, it still needs to be received and turned into actual batteries that end up in vehicles, however long that process takes and how much nickel the manufacturer already had on hand and needs to burn through before getting to their June-delivered inventory.

Now efficiency of scale, that should be a more immediate positive impact
 
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It is already happening! Those cars were almost all BEVs!/s

Curse you!
I read the article (Which I never would have bothered) and even watched the useless video (again I never would have), because YOU hid the "/s". (I read as well as I ever did. Olive in the SRA's. I felt so mad at the world. I hated olives, and gold is where the money was)
 
It is already happening! Those cars were almost all BEVs!/s

Seriously, here were quite a lot of limos and panel trucks that routinely used the place. The New York Times reported slab cracks and missing structural beams as long ago as 2003:
I've shared the link.
 
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Costs are volume dependent. As Berlin and Austin ramp, those cars cost less to make.
Costs are credit dependent. As Tesla brings local cell manufacturing on-line, the IRA will lower costs. Panasonic/ Nevada is already local (one of them is getting the credits and savings pass on).
Costs are manufacturing dependent. As Tesla ramps up in house 4680 DBE lines, pack costs drop. As Tesla improves all lines, costs drop.
Costs are BOM dependent. Tesla has pulled out USS and switched to an in-house radar. HW4 (at present) has fewer cameras.
Costs are design dependent. Tesla has the real world warranty and usage data that allows them to revisit over-designed parts.
Costs are delivery dependent. As Tesla adds regional production, cost to deliver are reduced. As Tesla smooths delivery rate, costs are reduced.

Operating profit is gross profit across all lines dependent. If OpEx is not significantly impacted by additional product volumes, gross profit travels straight to the bottom line (sans taxes). As Tesla adds in positive margin Semi, Cybertruck, Megapack, Gen ?, OI increases.

Operating profit is infrastructure cost dependent. As the Tesla fleet ages out of warranty, service center costs will reduce. As Superchargers open to the public (and Tesla fleet grows), they become a revenue stream.

Operating profit is debt dependent. With a ton of cash, a chunk in investments, and paid down debts Tesla derives income even when standing still.

Pricing is future looking. When costs were expected to rise, Tesla adjusted up. With costs going down, they are lowering prices. Tesla is skating to where the puck will be. They'll want to price based on the expected average costs of a payment adjusted period. That means lower margins at the start and higher at the end.

Tesla retroactively gives outstanding orders the option of newer pricing (option because resetting the car and FSD may not be a good deal). Having a reduced backlog means less retroactive impact in play.

Stock price is random number dependent, good luck predicting that...
A second post that would have gotten a "GOLD STAR." Two in one day? It couldn't have anything to do with this being an earnings report day??? (The real brainiacs dusting off their keyboards)
 
I don’t get this.

The whole time prices were in the $60k range Musk was talking about “Embarrassingly High Prices” and how they would lower them when they had the chance. The commodity bubble was exceedingly well plotted out with lithium, nickel, steel, and other commodities selling for 5-10 times what they have been.

Tesla has said the plan was to bring prices down so these cars are more affordable.

They are making good on their promises. Now people want to whine about it? Like suddenly they should ignore what they’ve said and do a huge money grab?
the difference is the investor motivation :

greed motivated investors traders are the whining group😱
mission motivated investors such as myself are happy with the price cuts ;)

years ago many here where complaining there was no $35K Model 3 ... we are basically there
 
For what it´s worth: At least it is a well known twitter account..
Even though Tesla is not going to lower prices more in China for now, the market is pricing in the possibility of Chinese EV manufactures throwing in the towel for the US market due to what Tesla is doing. There's absolutely no way for these EV manufactures to gain any traction when their cars are 20-30k more than a Tesla since they don't quality for the tax credit plus shipping cost/import tax/etc. Company like Nio pride themselves on battery swapping, which is a major infrastructure build that cost way more in the US using US labors, then add to the fact they need service centers and delivery centers.

I believe it's safe to say new chinese EV competitors are DOA, and legacy auto are barely hanging on since lots of them use Chinese sourced materials.
 
With constantly increasing sales volumes the fleet won't be aging out of warranty for a long time.
True, on a percentage of fleet basis.
One hopes warranty work as a percentage of sales decreases over time, while time will cause all older cars to need parts (if only brakes and suspension).

Does Tesla self lease much outside of the US? Q4 had 15k leased. If 2/3 US, that's 10k * $7,500 commercial clean credits = $75 million. (With some amortized impact for pricing)
 
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If your finances are so tight that $7500, spread over what is commonly a 60 month or longer loan, will break you- maybe a brand new car isn't a good idea?

In any event- isn't this "fixed" next year when the IRA credit becomes a point of sale rebate?






Exactly... when I got my $7500 credit back in 2018 it mostly took the form of "lower than normal tax bill in April"- not a refund..... why give the IRS an interest free loan all year when you can take one from them instead?
Haha, well 67% of Americans live paycheck to paycheck so lets just say making bad financial decisions is part of the culture. I have talked at least 2 people who makes 18 dollars a hour out of buying a Tesla.
 
Costs are volume dependent. As Berlin and Austin ramp, those cars cost less to make.
Costs are credit dependent. As Tesla brings local cell manufacturing on-line, the IRA will lower costs. Panasonic/ Nevada is already local (one of them is getting the credits and savings pass on).
Costs are manufacturing dependent. As Tesla ramps up in house 4680 DBE lines, pack costs drop. As Tesla improves all lines, costs drop.
Costs are BOM dependent. Tesla has pulled out USS and switched to an in-house radar. HW4 (at present) has fewer cameras.
Costs are design dependent. Tesla has the real world warranty and usage data that allows them to revisit over-designed parts.
Costs are delivery dependent. As Tesla adds regional production, cost to deliver are reduced. As Tesla smooths delivery rate, costs are reduced.

Operating profit is gross profit across all lines dependent. If OpEx is not significantly impacted by additional product volumes, gross profit travels straight to the bottom line (sans taxes). As Tesla adds in positive margin Semi, Cybertruck, Megapack, Gen ?, OI increases.

Operating profit is infrastructure cost dependent. As the Tesla fleet ages out of warranty, service center costs will reduce. As Superchargers open to the public (and Tesla fleet grows), they become a revenue stream.

Operating profit is debt dependent. With a ton of cash, a chunk in investments, and paid down debts Tesla derives income even when standing still.

Pricing is future looking. When costs were expected to rise, Tesla adjusted up. With costs going down, they are lowering prices. Tesla is skating to where the puck will be. They'll want to price based on the expected average costs of a payment adjusted period. That means lower margins at the start and higher at the end.

Tesla retroactively gives outstanding orders the option of newer pricing (option because resetting the car and FSD may not be a good deal). Having a reduced backlog means less retroactive impact in play.

Stock price is random number dependent, good luck predicting that...
So you think that in the what 2 weeks since the last USA price cut Austin has ramped enough to cover the price reductions?
 
Tesla is bullying the incumbents.
Not intentionally. Tesla is following their mission statement. The incumbents were warned a decade ago; copy us, work with us as we work toward sustainability. Do this or die. I love a dramatic death scene, especially when it’s deserved.

I hope Tesla stops reporting GM and every other financial metric that WS bats around as an excuse to falsely price TSLA. I don’t want Tesla to lie about their financial health, I just want them to do it their way, the way that makes sense for them.

I’m sick to death of people micromanaging Tesla, thinking they know more. If you (and you know who you are) know so much about building and growing an EV company and how best to transition this planet, then get off your lazy butts and show us all how great you are. Otherwise sit down and shut up so you can learn how much you don’t know.
 
So you think that in the what 2 weeks since the last USA price cut Austin has ramped enough to cover the price reductions?
I think Tesla have learned their lesson from the past so they now set introductory price that is high just to get the initial set of orders. They are not a fan of setting the price too low and then increase prices later. This is something they used to do and shot themselves in the foot too many times, later having to increase the price which not only have you missing out from the people who would gladly pay more, but now you are stuck with lower demand with the rest of the people.

Cybertruck, Model 3 35k, Original S 40kwh pack are good examples of their major F-up. New Model S/X refresh is an example of them starting a new pricing strategy.
 
I do think Tesla should raise prices in a few weeks which actually causes more buying. Just like stocks, people want the rock bottom prices so they wait..until price goes up and then they fomo in.
Bonzai! Some say people won't buy a Tesla now, because prices will keep dropping, but they forget a couple of things:
- Some people are happy with the current price (or any price) and buy anyway;
- Doubters will wait until Tesla raises prices again and wil buy then to avoid even higher prices (like you say).
 
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