Please, as has been asked of everyone who has made such a statement, show us the supporting fact-based evidence regarding how this "damage to his reputation" you go on about has impacted sales.
Regarding the "bored" people, as long as Tesla are selling cars as fast as they can produce them there is no substantiation to mimic the legacy sham of multi-branding a single design, or offering myriad versions of the same model with a facelift as if they are somehow different and the customer is missing out if they do not upgrade today. Much less, adopt this method of creating additional models to compete in the same space, just so some buyers can feel unique.
If they want to feel unique, they can buy someone else's EV, then get their Tesla after their experience shows them how being "special" may not have been the choice bringing the most value to their life.
Tesla vehicles are a paradigm shift in the ownership experience. Now, instead of having to replace a car that wears out in 100K miles, buyers will purchase a car that could reasonably last 1 million miles while requiring less maintenance. Imagine, a car that could be passed down through generations.
Tesla puts all the goodies into every car they make, then, they update every car they have sold to keep it as current as possible and do so without charging extra for the value this provides. For me, this trumps the reasoning of purchasing a car because it has slightly different styling changes from last year. (though, if Tesla can improve functionality and a by-product is a styling change, that is always good)