Back in June I made a guesstimate that Tesla would shave 15% off Semi operating costs per mile. That turned out to be a pretty good guess.
I also speculated that since the batteries plus charging would replace diesel fuel, Tesla could potentially capture most of the (discounted) portion of operating costs attributed to fueling, which could result in very large revenue streams, since in the past fueling represented something like triple the cost of the cab itself.
@jhm I have been trying to wrap my head around the magnitude of the Semi opportunity for Tesla and sometimes for me simplified metrics are helpful to try to understand the big picture.
One way to look at this opportunity is to use an average $180,000 operating cost/year figure and take out the pieces that are not directly related to the Semi cab, fuel and maintenance -- this leaves about 60% of the total, or $108K/year (39% fuel, 12% cab, 10% maintenance).
The Real Cost of Trucking - Per Mile Operating Cost of a Commercial Truck - TruckersReport.com. This is the portion of the business available to Tesla if it sells the Semi, the fuel and maintenance.
Assuming Tesla can shave 15% off the total costs of this portion and that it captures all of the resulting revenue, that would result in annual revenue to Tesla of $91.8K/truck/yr. If we assume a 1M mile lifespan and 110K miles per year we have a 9 year life span.
With these assumptions:
- Each Semi sold will generate over $800K over a 9 year lifespan.
- Each 100K Semi sold would generate over $80B in revenue over 9 years.
- A 300K/year Semi business would generate a $240B revenue stream per year, paid out over a 9-year period.
Assuming 20% GMs would equate to $48B in gross profit from the vehicles sold in just one year. Apply a 10% discount rate to that revenue stream and it is still pretty staggering (and does not even factor in autonomy).
This is just at the "tossing ideas around" stage so would be interested in any reactions to this.
With the new information last night, we can refine this a bit. We don't know lease terms yet, but we might be able to make a rough guesstimate by backing non-Tesla items out of their stated operating costs of $1.26/mile.
The bottom line is that by creating and controlling the entire ecosystem, Tesla should be able to capture an enormous portion of the revenue stream.
For example, using Tesla's $1.26/mile figure and backing out driver salary ($0.36/mile based on the report cited in my earlier post), insurance, tires, permits and licenses ($.10/mile total) and the trailer ($0.08/mile) results in $0.72/mile cost.
The Real Cost of Trucking - Per Mile Operating Cost of a Commercial Truck - TruckersReport.com
Maintenance and repairs for a diesel truck are estimated at $0.12/mile. I expect Tesla will do most of the maintenance and that the maintenance costs for a Tesla Semi will be significantly less than diesel, but for the sake of conservatism we'll take all of that out of the equation. This reduces the revenue stream to $0.60/mile.
Especially for larger fleets, a significant amount of charging will be done at their own facilities. For many fleet owners, it probably would pay to install Megachargers or another Tesla supplied charging solution since $0.07/kWh undercuts commercial electricity in many areas. So Tesla essentially can become a utility for truckers. But let's assume for the sake of argument that half of the electricity to charge Tesla Semis in the network is provided by other electricity sources, using Tesla chargers. At 2kWh/mile (the web page says it will be less) and $0.07/kWh results in a reduction of $0.14/mile for half the fleet, or an average of $0.07/mile fleet wide. This reduces the total revenue to Tesla to $0.53/mile.
Assuming 110,000 miles per year and a very conservative life span of 1 million miles (9 years), and assuming conservatively that they can lease 300,000 per year results in some really staggering numbers:
- A total revenue stream to Tesla of $58,000 per year, per Semi, for 9 years.
- Roughly $525,000 to Tesla per Semi over a 9-year, million mile span.
- A massive $155 billion revenue stream from each year of full production, paid out over 9 years
Even if you apply a 10% discount rate the revenue stream is a jaw dropping number. And the profitability is likely to be very high -- I would expect well in excess of 25% GMs.
In my earlier post my estimates of charging costs were much too high. I thought Tesla would charge more per mile for charging rather than capturing the revenue in the lease price.
But I can see why Tesla's approach is better. Elon has stated in the past that the one who does the difficult work should get the rewards. The hardest work here is developing and building the Semi and batteries to power it. By capturing as much revenue as possible in the lease price rather than fueling/charging, Tesla captures the revenue from its hard work, innovation and investment. At the same time, it is creating an entirely new ecosystem that it controls. This structure leverages Tesla's strength in building batteries (and eventually Semis), which it is unlikely anyone will be able to match for the foreseeable future absent an unexpected new battery technology breakthrough.
By making the cost of charging extremely cheap, Tesla will maximize demand from the users who log the most miles. This promotes its core mission of accelerating the advent of sustainable energy by putting the greatest hit possible on diesel usage for each Semi delivered. Or if you think of the world as essentially limited by capital and other resources that can be deployed to make batteries and Semis, this structure maximizes the hit on diesel usage for the available production resources.
I should note that a key part of the target market is clearly hard-core, long range truckers.
Exactly the opposite from what almost everyone has been predicting. Tesla is sticking to its playbook of going after the top end of the market first. Like the Roadster and Model S.
Analysts so far have been downplaying the Semi opportunity and I expect that will likely continue for a while. The ones that do "get it," like Adam Jonas, will likely attempt to minimize the impacts by making silly assumptions, such as that Tesla will sell only 25,000 Semis a year in 2028 or something equally ridiculous.
But in the long-term, what the analysts and talking heads have to say just won't matter. This is clearly going to disrupt the industry and generate gobs and gobs of cash for Tesla. The only question is how fast Tesla can build GF 3 and begin cranking out Semis in large volumes. They will be selling/leasing as many as they can build for a very long time.