I just received my note from Jon McNeill, indicating that I am the winner of the referral program for North America.
I'm aware that there are hard feelings, as there was the change in the rules for initially Virginia then Ohio, resulting in our referral codes being worth $2000 instead of $1000. I admit that as the person who initially decoded the overall process, this was an advantage in gathering referrals. However, please note:
- I am receiving no per-referral credit. It is all in the process of being mapped-back to the buyers as a discount prior to their deliveries. In fact I'm happy that people were able to get some extra money off their new cars.
- I have continuously asked people to 'know a friend, be a friend', stating that if you know an owner, don't just use a VA/OH code to grab an extra discount and screw your friend.
- I have tried, and in some cases succeeded, to deflect referrals to others to get to the 5 and 10 referral levels. Quite honestly, I could have been the top scorer globally if I hadn't
- I have spoken out against code selling, and other external efforts to bird-dog codes. I have emphasized that my information was completely within the rules.
- The majority of my referrals reached out to me directly via e-mail or PM, and I have not only provided them my information, but also answered many questions on ownership, options, etc. I did not just sit back and let the counter accumulate, but actively worked to earn the referrals.
This is a problem generated by the states of VA/OH (and likely CA, based on the news), in their antiquated laws. Virginia is in particular very backwards, especially when you consider that most counties no longer offer breaks in the personal property tax (in my county Loudoun, I pay 4% annually, while back in 2012, it would have been 1% until they figured out that people buying EVs were 'rich'), no longer get to drive single in HOV lanes (current clean fuel plates are only good for two areas in Richmond), and our legislature is looking at invoking special taxes for EVs to support infrastructure, as we don't pay state gas taxes.
This is not Tesla's fault. There are those that say Tesla should have excluded VA/OH owners from participating, but that wouldn't have been fair to us. Nor do I think it would have been fair for Tesla to pocket $1000 on cheaper referrals from our states either. When you look globally, the winner in Europe, from Denmark, was able to leverage the fact that Denmark is phasing out EV tax breaks at the end of the year, so that in 2016 the Danes buying Tesla will pay the 180% tax every other car buyer in that country pays. Even Bjorn Nyland admits that was an advantage no one was going to overcome. In Asia it was a multiway fight of owners taking advantage of EV credits available in their respective countries.
I admit that I am a salesman at heart, and most people in VA/OH may have thought, what's the point if I don't get the per-referral credits. But I saw this an an opportunity to get more people into the best car on the road, which was fully the intent of the program.