This is classic marketing 101 though. Keep your most loyal fans engaged in all your latest products, it's like when Apple releases their next wave of ground-breaking electronics, they notify their most ardent fans first because a certain percentage of your clients will ALWAYS want to have the latest model. They get addicted to it! I image their are one or eight-thousand of those kinds of folks in the Tesla universe that are members of this very forum.
Admit it guys, which of you MUST have the latest and greatest that Tesla has to offer?!