*sigh*
Why are Tesla (still) surprised that members of this site get negative when these types of comments are reported in the press?
Elon is the chairman and principal
funder. The "founder" reference happens far too frequently for Tesla to claim that journalists are mis-hearing or mis-quoting.
http://www.teslamotors.com/display_data/pressguild.swf
Lying quotes
"
If you tell a lie big enough and keep repeating it, people will eventually come to believe it..............The lie can be maintained only for such time as the State can shield the people from the political, economic and/or military consequences of the lie.
It thus becomes vitally important for the State to use all of its powers to repress dissent, for the truth is the mortal enemy of the lie, and thus by extension, the truth is the greatest enemy of the State."
--- Joseph Goebbels, German Minister of Propaganda, 1933-1945
“A lie told often enough becomes truth”
-- Vladimir Lenin.
Solution
It is imperative that Martin develop a media campaign (Content/Distribution model), via blogs (w/RSS feeds), to maintain the truth. Like he is doing with the Tesla Founders blog. iTunes (especially video-podcasting) is a powerful aggregator:
- huge numbers & brand-name recognition
- distribution to iPod (mobile-media device), iTunes (online store), AppleTV (living room set top box)
For his upcoming July 3 talk, it needs to be recorded (audio, & preferably video) for iTunes podcast. Typing in "martin eberhard" in iTunes Store search brings up iTunes U podcast "Engineering (Stanford)", which has his audio talk. Strangely, the iTunes "Tesla Roadster" video-podcast I setup with search terms "martin eberhard" & "marc tarpening"..does not come up.
Jason Calacanis wrote this:
The four things that have come up most in advice on how to grow audience are (in
order):
1. Make great product on a consistent basis (duh).
2. Use a "super distribution" method (i.e. put your video on every single
service you can think of).
3. Use social services like Facebook (groups), Ning, Twitter, Pownce, MySpace,
Delicious, Digg, Propeller, etc. to build community and showcase your work.
4. Use SEO-friendly titles to get search traffic (i.e. if you're doing a show
about the new Tesla don't name it something clever like "driving into the future" but rather something people will type into a search engine like "Tesla test drive").
[ he & I are on the video-blogging group. Steve Chen/Youtube was on this group back in '05 ]
Twitter is pretty popular, subscribers can get alerts to a new blog-entry via cellphone. E.g., "another article published with a lie". Viral marketing via mobile-media.