This is definitely a new problem for cars, which didn't exist before Tesla. There's always going to be FOMO if the base model of a vehicle is updated over time with new internal technology hardware. There will come a time that some updates to the newest models just can't physically work on the older hardware. Personally, I think it's a better long-term solution than a complete facelift with all new hardware throughout. It likely will extend the lifetime of all cars in the long run. Perhaps they will even go so far as to have upgradeable hardware modules for faster processors etc in the future.
In the past, newer "model year" versions of legacy marques had all the physical updates and changes released at once & they stayed that way for the lifetime of the car. Even now, in refreshed models of the VW ID range (for example), there's a delineation between old and new versions.
You can't have it both ways; either someone buys a car they know will remain pretty much as-is for the time they own it, or something like a Tesla that will get updates until a certain point of advancement, then will fall back to bug fixes and minor tweaks. I don't know of any other cars with the same update model, but I don't keep up with others at the moment. I certainly prefer the Tesla approach (some are even saying wipers work now, with the latest FSD update!).