How much should Tesla spend on traditional advertising to try to level the playing field?

[Dave85D]

The topic of advertising came up at the shareholders meeting. What wasn't mentioned was the fact that positive news reporting comes as a benefit to paying customers of TV, Newspapers, Radio and News Websites. Why should news outlets run good stories about Tesla when it might upset the very companies that are their only source of income? Maybe Tesla should become part of their income and advertise (or just publicly give the media money if they're still fundamentally opposed to advertising) just to win favor with media outlets.

 

[Peteski]

I think it's time for some low key advertising.

Maybe start with EV focused magazines and websites. For example In the UK there is "Fully Charged" who also have a big annual show. Tesla do attend this show, but without any paid advertising. So that gave Jaguar and other EV manufacturers a lot more exposure on their website and show previews etc. Reading the flyers and ads for the show you wouldn't even think Tesla were there, even though there was a huge Tesla owner presence and quite a few Tesla sales guys at the show.

 

[ewoodrick]

If they are about to have a record quarter, why advertise? There is no need to advertise at this time, as the factories are running at capacity and inventory is staying essentially at 0. It's obvious that word of mouth ad the press are currently doing an awesome job.

While some of the press is only delivering FUD, even FUD is advertising. Just about everyone knows the Tesla brand. At this point, the other manufacturers entering the field will need to do some advertising, and even that will help Tesla. Multiple manufacturers validates the market.

 

[jerry33]

Unless they pay more than the fossil fuel advertisers plus the car dealers put together there will be no stopping the FUD, so they might as well not spend any money.