Aloha Everyone, I just got the email below and thought some of you might find some of the information useful...
Sent from my mobile phone - pardon any typos.
Hello,
Great news – Nissan is a national sponsor of National Plug In Day!
Here are the implications that may matter to you:
1. This does NOT have any impact on National Plug In Day’s mission
to support all plug-ins. LEAFs should not get special treatment at
events. Nissan understands that the event is about all plug-in
vehicles, and that a growing market helps all brands.
2. This could help some of you with insurance costs. If you are having
your event at a site that requires an insurance certificate (most
don’t), this may apply to you. If you are a Sierra Club member, this
does not apply to you (they have a separate insurance method; see
http://pluginday.org/resources.php#insurance). The rule used to be
that if non-Sierra Club organizers needed an insurance certificate,
Plug In America could provide one - but it would cost your local group
$100. We now can cover this cost from the national funds.
3. Nissan has asked for contact info for city captains in key markets.
A few of you may hear from a Nissan marketing team member soon. There
is no need to be frightened; working with them is very pleasant. Their
goal is to support your event and make it better. They will show up at
some events with employees, cars and banners. (A few cities are
charging automakers a booth fee to show up like this - please let me
know if this is the case in your city). While they will obviously
require some of your time to coordinate, we don’t expect them to
have other demands from you, and we fully expect the net result to be
positive for your event. We would appreciate hearing from you if you
have any issues (or what the heck – we’d like to hear from you if
things go well!).
4. If you are making signs or posters for your event, you should
include Nissan’s logo (top left of
NissanUsa.com) when you can.
HOWEVER: please note that Nissan’s logo can not appear on the same
sign as Sierra Club’s logo! (Details here:
http://pluginday.org/resources.php#sponsor). Some signs may not have
the Sierra Club logo; please put the Nissan logo on those signs. If a
sign does have Sierra Club’s logo, then instead of Nissan’s logo
instead please use non-prominent text similar to “National Plug In
Day is brought to you in part by the Nissan LEAF”.
5. We are putting together a “Charging 101” flyer – very
high-level information for curious non-owners to take home with them.
This will have sponsor logos on it (it will not have Sierra Club, Plug
In America or Electric Auto Association logos – just the National
Plug In Day logo). We hope you will make the fliers available for
attendees to take home with them. We are looking for a reasonable
method to print and distribute them at no cost to your event; you may
hear from Erin on this topic (her first question will likely be how
many attendees you expect for your event).
If you have any questions about this sponsorship, please let me know.
We want this to work for Nissan – but it has to work for city
captains as well! We appreciate your support; we can't do this event
without you.
Thank you,
Chad Schwitters
Plug In America