Glad you are seeing my point. Just because an objective is to advance the cause by building business that does so, doesn't make that cause "just a marketing phrase"... although I'd say in 99.999% the cases that is probably the case.
Their market cap is ludicrously inflated. And specifically, its preorders, and they need to convert to actual sales before they mean anything tangible.As for "viable", if you think a company of this age that has a market cap value exceeding other major automakers, with the perhaps, largest orderbook in history, and tracking to hit increasing profitability in the next quarter isn't viable, then it's clear to me why we probably don't see eye to eye.
Increasingly profitability? They are not profitable even now, so increasingly doesn't apply.
Would a healthy, profitable, viable Tesla create a special purpose entity (SPE) and mortgage its main assembly plant as it did very recently?