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FX impact potential/scenarios

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From the Q4 10K:

"Foreign Currency Risk
Our revenues and costs denominated in foreign currencies are not completely matched. We commenced deliveries of Model S in June 2012 to customers in North America and to European customers in August 2013. We recently introduced Model S to China, Hong Kong, Japan, and Australia. Through December 31, 2014, a majority of our revenues have been denominated in U.S. dollars. However, we have materially greater revenues than expenses denominated in the Chinese yuan and Norwegian krona, and materially greater expenses than revenues denominated in the Japanese yen. December 31, 2014. Accordingly, if the value of the U.S. dollar depreciates significantly against currencies where we have a net short exposure, our costs as measured in U.S. dollars as a percent of our revenues will correspondingly increase which may adversely impact our operating results. Conversely, as the value of the U.S. dollar appreciates significantly against currencies where revenues exceed expenses, our revenues as measured in U.S. dollars may be reduced. As a result of a favorable foreign currency exchange impact from foreign currency-denominated liabilities, especially related to the Japanese yen, we recorded gains of $2.0 million on foreign exchange transactions in other income (expense), net, for the year ended December 31, 2014."

So after all the FUD, they actually gained $2 million in 2014 due to the strong dollar?
 
That's very interesting. Thanks for digging this up. Their bottom line improved because they shifted some of their currency costs to their customers (prices went up in Norwegian Krona and also in Euros) but they kept the gains from yen depreciation (I could be mistaken here, maybe I missed a US price reduction somewhere along the line). So yes, on the balance sheet this looks good to them. The question remains what will the new prices do for market demand in, for example Norway and Europe.