The short thesis is simply that demand for Model S is not sufficient to drive sustained production levels at a rate Tesla will be able to maintain positive operating margins with, once current "excess" demand from early adopters is met. From there, various levels of bearishness will lead to conclusions about the viability of the company, or likelihood of dilutive equity raises, or just simply comparing some very low level of sustained profitability against the current valuation.
I have no positions in any way on TSLA but I'd say the above are all legitimate concerns. Given the high starting price of the Model S (even higher now that the 40 kwh option has been axed as a choice), what will the demand picture look like once the backlog has died down?
They could make it up with growth elsewhere, but in places like Europe, that's going to be limited and to me will tail off, given the dire economic situation there (
BBC News - Eurozone unemployment at record high as inflation drops) of 12.1% unemployment in the Eurozone. Economies are actually contracting in many countries there unlike the meager growth that we have here in the US. As mentioned in that article "Greece and Spain recorded the highest unemployment rates in the eurozone, at 27.2% and 26.7%".
China became the world's largest auto market but I'm unclear of TSLA's plans there. AFAIK, importing cars into that country == VERY expensive car. Building them there apparently (if I'm not mistaken), requirements of joint ventures w/Chinese automakers. I don't think TSLA would want to do that. And, they have their own DC fast charge standard, it's not CHAdeMO nor J1772 CCS.
At its heart is an assumption about global consumer's willingness/interest in adopting EV technology. Among the short sellers I know/have met/have read, 100% of them have not driven the car, and/or are fixated on the topic of range and long distance recharging above all else.
Yep, this is very true. Just look at the plug-in vehicle sales figures at
Hybrid Market Dashboard - HybridCars.com and compare them to the rest of the auto market (e.g.
By the Numbers News - Autoblog and
April 2013 U.S. Passenger Car Sales Rankings - Top 149 Best-Selling Cars In America - Every Car Ranked - GOOD CAR BAD CAR).
The range and long distance recharging is obviously not much of an issue for the Model S, but it's too expensive/out of reach or risky for many, leaving folks w/either EVs w/much less range and/or PHEVs.
I'm sure if you talk to many who don't follow EVs or aren't EV enthusiasts, there's a lot of anti-EV talk, FUD, and misinformation floating around amongst them. The folks who aren't into EVs make up a vast majority of auto buyers/people.