Probably for the same reason why Cruise is not leading the effort to develop GM's Supercruise or Ultracruise for consumer cars. The company culture and mission is just at odds with the traditional car maker. The idea behind most robotaxi companies is to reduce the amount of cars that have to be owned, while traditional car makers want people to buy as much cars as possible, ideally multiple cars per household (even if they didn't "need" them). Most robotaxi companies also don't really care how their cars look to the consumer, they are quite happy to slap a whole bunch of sensors on a box shaped car and call it a day, while traditional automakers are quite stubborn about styling (which is why many still have grills on their EVs or try to make them look as close to their ICE counterparts as possible).Ford just announced that they have formed a subsidiary called Latitude AI to develop "eyes off" autonomous driving for consumer cars:
Here is the full press release: https://media.ford.com/content/ford...e-ai-to-develop-future-automated-driving.html
First, I find it odd that they would shut down ArgoAI just to create a new company to basically do the same thing, develop autonomous driving. If Ford wanted to focus more on L4 for consumer cars, why not just tell Argo to shift their focus especially since Argo already had advanced L4? This seems like a typical dumb legacy automaker move: shut down the company (Argo) that you had invested billions in and that could have given you L4 highway like you want, to likely put billions to start a new company to recreate the same thing.
Second, from the press release, they want to focus on highway driving and stop and go traffic. So it seems like latitude AI will likely focus on L4 highway and L4 "traffic jam".
I remember after GM bought Cruise, they tried to get them to work on a system for GM's consumer products and the CEO of Cruise resisted (and thus was fired). Even today, from what I have read, Cruise only collaborates with the team working on GM's consumer ADAS in a limited way, but they are not integrated together and very few if any of Cruise's tech is getting into the consumer vehicles.