2013/05/03 Tesla Motors Media Announcement
press release
Q&A Notes
1. What is the new length of financing?
Goes from 63 months to 72 months.
2. Can you speak to how you're changing the depreciation benefits?
The resale guarantee to applies to all customers regardless of personal vs. business. [He made a mistake here not saying it was for lease only, i.e. not outright purchases future or previous.]
By raising the resale value, we reduce the depreciation benefit.
2b. How does it work when pegging it to multiple makes/models?
We're raising it from 43% to 50%. It's the average of all cars made by that brand in our price segment.
2c. Does the 50% represent a 'now' number or will it be adjusted?
It will be adjusted in the future as an average of all models... [see 2b answer].
There are occasional cars that are limited edition. Excluding those, that have scarcity value. At 50% we're quite a bit ahead of what someone would expect to get Audi, BMW, or certainly a Jaguar.
2d. Concerned about tying to a particular model?
We got feedback that the model wasn't near the top in resale so we're raising the ante from 43% to 50%. Pretty big jump .. ~20% more cash for your resale.
3. Can you give me a sense of how many customers chose this from the initial program?
How much leasing do you project will be part of your business? Any update on sales or production?
Around 20-25% are going thru Tesla financing partnership with Wells Fargo and U.S. Bank. Long-term, as we keep making it better, I anticipate we'll see 50-70% going through the financing program. I think the "right way" is through a financing program as it highlights the savings ... gasoline.
3b. Did you get feedback from customers?
We got quick a bit of flack from a number of journalists that felt that we picked not a great reference point. And that we included too many non-financial elements when describing the rate. We decided we were wrong and need to fix it.
3c. Lease adjustment on say a $70K Model S?
[I missed most of this one. Sorry.]
We raised the $12K limit to $15K limit.
4. Even with upgraded guarantee, with say $11K miles, you'll still pay market value?
Yeah. What we're saying is the floor is the best value guarantee. If the car is worth more, we'll pay more.
We give customers a put right to Tesla at the highest retail value of any sedan. Essentially a 3 month put with the car.
4b. Interest rate unchanged?
Yes, under 3% ... unchanged.
5. Influx of new purchasers. Do you expect a bump [in sales]?
Difficult to predict. Even though first announcement was flawed there was a meaningful increase in demand. As a cash purchase, our car is kind of expensive. As a finance purchase, I think it becomes increasingly affordable. Top 1% of households as purchase, but with right financing it becomes top 10% potentially. And with our 3rd generation car we'll make it truly mass market. With we could do that with Model S, but we need more time.
6. Are you seeing a new class of buyers who were not able previously? Are there more 60 [kWh] purchases now instead of 85 [kWh] with that?
We are seeing increased demand. We are seeing more of a shift mix to the 60 kWh pack, but still majority 85 kWh. I recommend the 85 if people can afford it at all, because they're going to be happier.
[Currently] Accessible to people more late in their career. It's still not a car for people early in their careers. With financing, now accessible to people in more industries that are later in their careers.
6b. Change in average age of the buyer?
Don't know the age of our buyers. We try not to ask. (Chuckle.)
I think it's younger than the average for a premium sedan. I'm fairly confident anecdotally. Total guess... I would guess average age around 40-45.