chrisduke
Member
Unless you just have gobs of funny money and don't care, I can't see anyone with a brain spending $1,000 on a digital license plate replacement. It just doesn't make ANY sense. For the discount price of ~$200 it was able to justify it but they really need to bring the price down and keep it there for the average bear to be able to afford it.Their pricing history makes no sense whatsoever. They constantly fluctuate between spiking the price and cutting the price. I remember when it was $349 for the regular ("Essential" back then) and $499 for the Pro. And ~$700 for the Pro (the only model when it launched) in 2018.
$899 and $999 is just insane.
The CA license plate wrap is just under $100 for the front of my vehicle and that makes sense to me because a better mount that doesn't require drilling holes or putting on mega 3M adhesive costs about that much. I'll consider paying for one after I get my first fix-it ticket from the long-arm. So $200 for a fancy digital rear plate along with their yearly subscription cost makes sense.