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Interesting artcle. I think that they make a good point thought. Having an electric car that is exciting and attractive could make all EVs seem cooler. Plus it will make other manufacturers get off the dime and make their products better.
People who were buying Motorolla, samsung, nokia & others did it not because they didn't want an iPhone, they bought it because they could not afford the real thing. Same thing will happen to the electric car industry.