Concerning advertising-seems like I read that GM alone spends somewhere on the order of $1500 per vehicle sold, just on marketing. Now, let me ask-if Tesla were to spend $1500 per vehicle, would you spend it there?
Or would you invest it in design/manufacturing improvements to reduce manufacturing costs and allow lower sales prices?
Or spend it to upgrade standard features that most cars in the price range of a 3/Y already have as standard. Things like vented seats, Homelink and a HUD (you could likely do all 3 for less than $1500).
Or maybe offer different paint or interior colors without jacking up the price?
Or build out the charging network even faster?
I think people already know about Teslas, and understand their technological advantages. But still question the price (you can still get a Rav-4, CRV or Equinox for a MSRP <$30k) and many that live outside of major metros still don't have DCFC anywhere near conveniently located. Until DCFCs are as common as gas pumps, that will be an issue for some buyers, and rightly so. The average user of this site likely has a far higher discretionary income than the average vehicle buyer-for a great many buyers, value is a major factor-what vehicle serves their needs for the lowest cost. They don't care about virtue signaling or climate change; they worry about basic transportation, putting food on the table and a roof over their heads. Advertising dollars don't change that. Now you can argue that there are a lot of people spending even more on high-end pickups and SUVs...but those aren't necessarily the same people buying compact CUVs and compact sedans.