disagree, from memory (which was from facebook), the people (mostly) who bought hydrogen fuel cell vehicles were people with high regards for (Hyundai or Toyota or whomever their manufacturer was)
For sure I could believe that brand loyalty is a catalyst to exploring an alternative fuel option. However...I simply don't believe there are enough hyper-loyalists out there to fill out the Mirai's sales numbers (for instance), regardless what those owners are self reporting. Some? Sure. Nothing in this world is binary. Many? I don't buy it. People just aren't that gullible.
In the past (think Tesla in 2012 and even 2013, and many of the pick-your-short-range-EVs since then), a prospective BEV owner was typically an engaged and analytical person that did more up front research on what it meant to be a BEV owner than an average prospective ICE buyer. How do I charge? Where do I go to charge? Can I get there? What if I don't get there? Etc... Certainly as BEVs have evolved that has transitioned into less informed owners (the dirt cheap compliance leases also helped lower that bar...). Certainly there's always been a small percentage of people that want to buy the latest and greatest without knowing what that meant (Look at my Tesla!!!). But...I don't think anyone will argue against the notion that that early adopters were generally way up on the gaussian curve of knowledgeable new car purchasers/owners.
I believe the majority of prospective H2 owners are basically the same kind of analytical person as those early BEV adopters. How do I refuel? Where is it located? Etc. So, similar to early BEVs, I contest few people would blindly find their way into H2 ownership with little to no homework.
The big twist is that an engaged and analytical person will find zero upside to fuel cell ownership over BEV for almost every practical use case. That's been the state of things for a number of years, and that comparison has been blown out of the water in the past ~2 years with 'affordable' BEV options like the Bolt and Model 3. Because the gap is
so self-evident to anyone that's making an
honest assessment, I contest that fuel cell sales are being filled by people who are actively avoiding what they know is the better solution: generally BEV and specifically Tesla.