Volvo Cars and its Geely-controlled affiliate Polestar are on a battery-powered juggernaut. JLR, meanwhile, is charting its own path toward electrification.
Polestar launched in 2017 as a Volvo-affiliated all-electric performance brand. But that distinction is blurring as Volvo vows to go all-electric by the next decade.
"Volvo will not sell a single car that is not full-electric after 2030, regardless of market," the brand's chief commercial officer, Björn Annwall,
toldAutomotive News in June. "There's no ifs, no buts."
Volvo said all new models will be electron-powered only. The Swedish automaker has told dealers that it expects to launch seven new and redesigned electrified models, including five battery- electric vehicles.
The fossil-fueled lineup will, however, hang around but don't expect new engines or model redesigns.
According to Annwall, the combustion engine models "will get a bit of love."
"We're not investing in their base technology; there is no deep R&D," he said. "But we can upgrade infotainment, software [and] some exterior, interior design."
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