I was quite glad Tesla didn't spend a penny in advertising or marketing, made me feel like my money was actually going to R&D and software engineering, and that the product was priced without the margin for these ridiculous expenses, and giving me a bit more shareholder value on the other side of things.@Mullermn -
Tesla will reap what they sow.
- Positive marketing creates positive emotions.
- Zero marketing relies on customer experience.
- Negative experience creates negative emotions.
- Negative emotions also influence others.
I make my own research when buying a car and I don't believe I'm driven by emotions or marketing, just by objective specs and factors.
I can see how marketing will bring more people to the brand as a shareholder, not sure I am welcoming this new typology of incoming customers as a fellow driver...