Interesting viewpoint on why the media is so against Tesla. We already know this but still interesting.
This is not entirely false but it is highly misleading. Legacy broadcast media is in deep trouble primarily because of new competition from more efficient and targeted marketing techniques. Cable allows targeting to even pre-qualified subscribers based on higky tuned demographics and even psychographics. Further, in case nobody noticed the proportion of online sales in envy single category is rising inexorably worldwide. With that comes highly tuned targeting so the proportion of untargetted broadcast continues to decline. Even local auto dealers have moved towards those techniques, in large part because mom-and-pop car dealerships have been largely supplanted by multi-brand regional and nations chains.
So, as exciting and self-reinforcing the narrative that Tesla is single-handedly destroying broadcast media might be it just ain't true!!
Indeed broadcast media is an endangered species, but Tesla is a tiny part of it.
The actual remaining broadcast media stalwarts in the US are Medicare Supplement and other health care, 'The Soaps', and other generic promoters such as auto industry losers like GM, Ford, FCA join with the many large corporations that still haven't learned how the 21st century works. Think about everyone from Sears to Macy's and all those others who lost their way with online sales.
With >45 positive ratings for this pro-Tesla FUD I am the only one who disagreed. Sadly, this post reflects wishful thinking, but not reality. As I said in the beginning, 'not entirely false' but...
For thinking about the demise of broadcast think of cable TV, Amazon and Apple for a few minutes. Then think about how many categories within your own life are driven by internet and online vendors. Then think that traditional cable, that was so important in diminishing broadcast domination, is itself now under attack by everyone from Hulu, Netflix, Apple, Google and Disney among so many others.
So, Tesla is operating intelligently and prudently. So are Amazon, Apple and all the others. Tesla is not even a leading player in this, although they are superb they aren't even trendsetting direct sales. How about Apple? Sure, they did not have the legalized anti-competitive factors as much as does Tesla, but they have led their markets in direct consumer connections.
Local car dealers have been disappearing for decades. Tesla did not start that, perhaps you might think about this:
Industry disruption? Our annual ranking shows big retailers aren't hesitating to invest more of their profits in the traditional dealership model.
www.autonews.com
In the US people like Victor Potamkin led to People like Wayne Huizenga and dozens of others mostly unknown outside the auto sales work. Perhaps Roger Penske is among the formative ones who has known. These people are the ones who've produced the revolutions away from traditional broadcast, long before Elon Musk left South Africa. It has just taken the internet to supercharge that consolidation and transform its' influence. These are the types of people who've managed to preserve the anti-competitive auto distribution laws.
All around the world auto distribution has been being transformed for decades. Back in the 1980's I had several consulting contracts with auto companies trying to beat the system. They all gave up. In places like the UK, Germany and many others for example traditional dealers have been largely supplanted by lessors, so traditional dealers have lost influence with whimpers. Still, conventional advertising and broadcast media have diminished in those places too, with slightly different paces.
Sorry, folks, this could be a long post and tests the patience of non-marketing people.
As investors we know Tesla has substaial advantages over traditional OEM's. That advantage will remain. The real source of most FUD is not so much OEM's as it is the parasites who have grown wealthy for more than 100 years, dealers and other traditional organized groups trying to stop progress. Those are petroleum distributors, auto dealers and fossil-fuel electricity builders. They even include many, but not all, labor unions.
Just don't think Tesla is driving all this change. Most of it is happening anyway. Tesla just happens to be a delightfully charismatic target for ire.