My personal ranking would be:
1. Tesla.
2. Honda.
3. Toyota...
But for a car company that so far has sold exactly one car model, with two others announced but not yet available, tenth is darn good! FWIW, I gather that this is the results of CU's annual car survey, and not the results of their own ratings based on their testing. Thus it measures how satisfied people are with their cars, rather than the objective quality. I took the car survey, and it asked me about my cars, not about my perception of other cars. Thus this number-ten rating might be based solely on owners' opinions, rather than general public perception.
Edit. Now I see it was a phone survey, not the annual car survey that I took. So may be general public perception after all.