TheTalkingMule
Distributed Energy Enthusiast
Decent article out yesterday on SCTY, finally.
SolarCity Is Growing Like Mad, but Bears Abound: What to Look For in Earnings
Key metrics to follow
There's little doubt that SolarCity will report higher operating expenses when earnings come out, and it will probably report a loss, but context is key here. As CEO Lyndon Rive described in the most recent shareholder letter, the company is divided into two key parts: The sales and installation business, which it calls the "Devco," and the portfolio of long-term contracts, the "Powerco." The vast majority of the company's increased expenses are tied to the Devco, which is the growth engine of the business.
At times, these costs will grow faster than sales as the company expands into new markets and makes investments in new staff, real estate, and marketing before a market actually begins contributing. But once a market begins producing business, those initial investments lead to rapid growth in sales and long-term contracted cash flows.
The company's cost per watt, one of the best measures of cost efficiency in the solar industry, declined sequentially last quarter but was higher than in the third and fourth quarter of the prior year. This isn't because SolarCity's expenses for maintaining its existing customer base went up, but because the company had recently started major expansions in new markets. So for a couple of quarters, costs per watt jumped sequentially. If you look at the chart, you'll see that the same thing happened at the beginning of 2014.
The point? These are scalable cost increases to grow the business, not operational expenses dragging down the long-term results. Take the time to understand where the company is spending, since all expenses aren't created equally.