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The thing is, other than the ridiculous 20" wheels, the P3D is basically the same car with more power. It looks almost exactly the same as the $35k car. I don't think Tesla has the engineering resources to make a more special version right now.From my understanding of buyers of high end variants I think exclusivity really matters. Where there willing to pay a lot more even if they'll never use it.
The other reason is it's important that people get a car that fits their needs. The P3D+ is a track orientated car. So why would it be something for regular folks? All it's going to do is get them into trouble. In fact it's kind of a ridiculous option with the low profile 20inch wheels that are prone to bending, and not meant for cold weather.
The other thing to consider is the suspension.
There have been lots of complaints about the suspension in the Model 3. It works great for me, and is perfectly the norm for the type of car I typically enjoy. But, it's not the right suspension for someone who wants a softer ride.
So that's another thing that should be considerably different in the P version than the none P.
By lowering the price they're just going to get more people in the P3D version when it doesn't really fit their needs.
I think they would have been better off by simply adding more capabilities. Like adaptive suspension, HUD or something else.
I smell another loss coming.
I want them to make a profit more than I care about volume.
One is sustainable, and the other not so much.
Maybe that's what they are trying to find out?Sure they might get a few more takers for the P3D over the AWD, but will it be enough to compensate for the drop in profit margins?
First of all, realize that FTC was meant for Tesla the company, not for you to keep.People are not saying to raise the price, they would just like the option to be rewarded. For example my configuration was $61k and is now $50k. If they offered the FSD upgrade at a discounted price it would help. For example the $50k had to pay the $6k to upgrade and the older only had to pay $1k. In that case you lowered the current price and kept the older owners happy.
The same goes for the 2018 AWD owners where it sounds like they could do a P- update. We would have still paid more versus a new owner but would have similar cars.
In March 2018, I purchased a PS100D with Ludicrous for $141,000 less the $7,500 tax credit. Sixteen months later I could buy the same car for under $99,000. Stopped me in my tracks from recommending any thing but a used Tesla so you don't take a big loss. I expect depreciation but not $35,000 that early. Price cuts like that virtually assure that they will run losses well into the future, if they survive.
This argument implies the prices have to be dropped to prop up demand to the current production levels.
In other words, you are postulating that the demand is sagging, and sales would be declining at the old price points, along with Tesla's viability as a going concern.
Do you have an alternate theory? This really isn't very complicated. If they could sell this many cars at the old price why would they lower the price?
In March 2018, I purchased a PS100D with Ludicrous for $141,000 less the $7,500 tax credit. Sixteen months later I could buy the same car for under $99,000. Stopped me in my tracks from recommending any thing but a used Tesla so you don't take a big loss. I expect depreciation but not $35,000 that early. Price cuts like that virtually assure that they will run losses well into the future, if they survive.