This.
I've been saying this since the specs came out and all the lazy jurnos went "ooh" an "a uh over a range that met Tesla's. "Look, this is what we've been saying all along: the big boys wake up, match the range and Tesla is done".
But little did they mention Jag needed a 90kWh battery to match Teslas 75 range. That's not just a red flag from a technology point of view, but from a profitability standpoint as well. With Pana/Tesla being the largest EV battery manufacturer, how can Jaguar match the cost/kWh buying lower volume from a smaller supplier? That would be a problem even if the packs had the same capacity and chemical mix, but Jag's is bigger and probably used several times the cobalt too.
And then we haven't even talked about the I-Pace being more of a Model 3 sized car with 5 seats, so really a Model Y competitor. On paper that's not necessarily a bad strategy, being the Y is still 2 years out. However for that it is overpriced and probably still not profitable.