I'm in Southern Ontario and have had my Model S for over a year now. Back when I got it, people had no idea what it was. It was a complete unknown. I even had two cops approach me in a Starbucks wanting to know what it was and "how I got it registered for road use in Ontario". They had no idea it was electric. Flash forward a year and now everyone knows about Tesla and these Model S's are everywhere. On one hand, I'm sad because I don't feel "special" any more, but on the other hand I am glad that EVs in general and Tesla specifically are becoming widely recognized and admired.
LOL I helped out at a drive event in Montreal last week, and almost no one paid any attention to my Model S. It was just one of many. Poor thing was dejected.