Don't be sorry. You passed the "fog a mirror" test. Their business model simply doesn't work. It's typical that when a new technology arrives, people try to fit it into the older model (filling station model) without thinking it through. Since most people don't stray that far from home, the vast majority of charging is done there where it is easy and at the prevailing electricity rates (national avg - $.0114/KWh). So, their first problem is they are vying for the crumbs. Their second problem is that they are suffering from an infrastructure that was built when people thought "build it and they will come" with little thought for location (like some one is actually going to charge for 15 minutes at a drug store). Actually, I think it was "we've got all this easy government money, let's spend it now". Either way, we know how that has turned out. Average utilization across the system is basically one charge every two days per charger. If they cut the number of chargers by half, that would increase utilization but not where it needs to be. And their third problem is the rate they have to charge to cover their overhead which is where people balk at paying ridiculous rates and seek out alternate charging sources.
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