RobStark
Well-Known Member
I'm not sure if it'll be easier to disrupt the trucking market than cars. Trucking is a commercial industry in which decisions may be influenced by established relationships vs. a consumer market such as cars.
If fleet managers can reduced total cost of ownership 10% or more they will throw their mothers and those relationships under the bus.
In commercial markets it is about the bottom line not branding power or even relationships.
Relationships matter when everybody is selling widgets at almost identical prices or almost identical total cost of ownership.