Big-ticket Tesla has eye on mainstream with 2016 electrics - Automotive News
It's a small-volume producer of $100,000 electric sports cars today. But Tesla Motors Inc. plans to move into mainstream U.S. auto sales over the next six years.
Tesla intends to use $465 million in low-interest loans from the U.S. Department of Energy to support a two-step move from exotic sports cars to lower-priced family vehicles.
In 2011, the California company will begin producing its Model S electric family sedans priced at around $49,900. Five years later, it plans to introduce a more mass-market electric vehicle for less than $30,000, the company says.
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Tesla's 1-2-3 plan...
2008: Launch sale of $109,000 2-seater
2011: Introduce a $49,900 family vehicle
2016: Introduce a vehicle below $30,000