Apologies if I'm misunderstanding this. If your cost has gone up already for existing subscriptions then of course its fair to go to this new price for us. Not clear whether I'm being charged $4.99 or $12.99 at my next auto-renewal of monthly subscription fee. Thanks for clarifying.Are you going to be sending over the money to cover the loss from existing subscriptions? If not, then where do you propose that this money comes from, if not from new subscription pricing?