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The Man Behind The Best-Selling Truck In 50 Years - Ford CEO Jim Farley | The Fully Charged Podcast

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scottf200

Well-Known Member
Feb 3, 2013
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7,474
Chicagoland
An amazing interview. [ Very easy to listen to at x1.75 ]

The Man Behind The Best-Selling Truck In 50 Years - Ford CEO Jim Farley | The Fully Charged Podcast

Jun 4, 2023 Fully Charged PODCAST
On the podcast today is first-time guest and Ford CEO, Jim Farley. Prior to joining Ford in 2007, Farley was Group Vice President and General Manager of Lexus, and the Group Vice President responsible for all Toyota Division market planning, advertising and merchandising

Under Farley’s leadership, Ford has boosted investment in electric vehicles to more than $50 billion and has set ambitious targets for scaling their production to 600,000 EVs a year by the end of 2023 and more than 2 million by the end of 2026. Recorded over Zoom at the FC North show in Harrogate, Robert and Jim pull the curtain back and talk EV software, electric transits, the F-150, battery plants, and the Prius.

 
I agree. Did not know about the early days of the US automotive industry. 1/3 ice, 1/3 steam, and 1/3 electric! Sounds like the beta vs Betamax days. Farley is candid and honest on how far they are behind Tesla and how they knew so little about ev’s when they started. The comment about underestimating the “run your house off your truck” appeal was very insightful. It would be hard to imagine the CT not having that ability as a standard feature.
 
Cal1
I agree. Did not know about the early days of the US automotive industry. 1/3 ice, 1/3 steam, and 1/3 electric! Sounds like the beta vs Betamax days. Farley is candid and honest on how far they are behind Tesla and how they knew so little about ev’s when they started. The comment about underestimating the “run your house off your truck” appeal was very insightful. It would be hard to imagine the CT not having that ability as a standard feature.
If Farley/Ford has been talking with Tesla for a couple years about NACS vs CCS1 certainly that V2H has part of that discussion since it is a Ford feature.
He explicitly says he doesn't expect Tesla to off V2H because they have powerwalls. Seems like he'd have insight.

Farely also said how surprised they were about the how-much the job site usage was important.

Rear have more kW? 3.6 kW x2 vs 2.4 kW -- "Configured with the top-tier Pro Power Onboard system, the F-150 Lightning can deliver up to 9.6 kilowatts. One circuit serves the sockets in the cabin and the frunk, good for 2.4 kW. Meanwhile, twin inverters in the rear bed deliver 3.6 kW each, and can be ganged up to a single 240V outlet to act as a single 7.2 kW supply if so desired."
2.4 kW @ 120v = 20 A [front]
3.6 kW @ 120v = 30 A [rear x 2]
7.2 kW @ 240v = 30 A [rear ganged together]

The Ford F-150 Lightning Can Charge Five Cars At Once
 
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