I hear the word "Model" as a throw-away, just like we say "MB C-class" or "BMW 5-series". The car is an "S", which is simply taking the elegant Audi approach of minimalist car names.
Announcing the new Chevy Van! It's a van!
Boeing has just announced the start of production of their all new aircraft named Plane. We're still waiting for confirmation on exactly what type of aircraft it is, but the model name would hit that it's some type of airplane.
Of course, the last picture sort of demonstrates which is the most popular roadster of them all
VIN P 3552 - 60 kWh with Supercharging, Green, Black Roof, Black Leather, Piano Black trim, Tech Package, Active Air Suspension, 19" Wheels.
Reserved February 2010 (US P 1,620). Delivered January 2013.
If you look in old threads, many assumed the name for Whitestar would be Sedan. Tesla Sedan.
Codenames are assigned to help prevent hints or details from getting out ahead of an item's launch. Like the GameCube was codenamed "Project Dolphin", I would imagine "Plane" is intended to be less descriptive than, say, Leviathan or Peregrine. I wouldn't say this would apply to Whitestar and Model S, but it has it's uses.
@AnOutsider Even if other manufacturers did it too, that doesn't change the fact that it's boring and uncreative, but all of the examples you gave actually have model names for their cars:
The vehicle type is sometimes appended for identification, just like sometimes it's called a Ford F-150 Pickup, but also, people can, and normally do, just called it the Ford F-150.
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