Tesla does have a great deal riding on the Model S launch: A bright future, or oblivion. The specs are good (300 mi, 4.4 sec, 10-90 kW charging, $50-100k). It will all ride on the Quality, Reliability, Durability of the first cars, and customer support. Followed by the marketing effort to bridge the early adopters chasm.
It was the same for SpaceX's first Falcon9 launches. There is reason to believe that the Model S will be just as suscessful.
What are we looking at here?
Looks like a Model S nose cone sitting on a Factory Tesla Table, ready to be installed.
"Tesla has a lot riding on Model S's success"
No kidding. Any company has a lot riding on its primary product for the forseeable future...
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