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"This will be a huge hit with the ‘has $100,000 for an experimental luxury car but still shops in a middle-class retail setting’ demographic."
This one made me laugh.
Except that the Model S can be had for $50,000.
Eh, I expected better from the onion. It was almost as if they felt they had to touch on it, but didn't really feel like it.
Roadster #919, Model S #2006
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Idea is high exposure without high financial output therefore when the time comes TM will spend the money for more traditional marketing campaigns.
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