"This will be a huge hit with the ‘has $100,000 for an experimental luxury car but still shops in a middle-class retail setting’ demographic."
This one made me laugh.
Except that the Model S can be had for $50,000.
Eh, I expected better from the onion. It was almost as if they felt they had to touch on it, but didn't really feel like it.
Idea is high exposure without high financial output therefore when the time comes TM will spend the money for more traditional marketing campaigns.
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