Better Place swap station being built in Schiphol Amsterdam airport

A very sensible place. Drive to the airport, drop off your car. BPlace removes battery. Return arbitrarily later; BP installs fresh battery and you drive home.

I doubt that the vehicles can be moved or parked without the traction battery. The swap station actually swaps the battery. Swapping is meant for taxi operations, an application which doesn't allow for vehicle downtime while charging. In contrast to that, vehicles parked have all the time you need to charge up and maintain the battery. A plug at every parking slot should be a lot cheaper to install than a swap station.

You can, however, get a fresh battery when you leave the airport if you want to - and if you are a subscriber to the better place network.

Project Better Place to open station in Amsterdam today

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This will be dedicated to Taxi services, apparently. Not a bad place to start I think.

Battery swapping, like Better Place, makes tremendous sense for taxis and other fleet vehicles that are in service 24/7.

The idea may work, but the car isn't really suited for the job. It's not a really big car to start with and it has not much trunk space left due to the battery intruding the trunk space. It may work for business men on a 2 day trip to London, but not for a family vacation.
I guess they will be selective chosing the jobs and gathering data and maybe expand to "normal" Fluence clients later.

The Better Place company went belly up May 2013. See: Better Place - Wikipedia, the free encyclopedia