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Not sure I would call installing a new shell on a Delorean a car company. Something funny is going on. He's either yanking chains or trying to raise a LOT of capital fast.
He's a Roadster owner, he should know how hard it is to do that. His money would be better spent invested in Tesla Motors. He many know how to make a beat but he's no Elon Musk.
I've met Will, and he seems like a great guy and has a wonderful sense of humor, but I hope his "car company" doesn't end up being a pointless money-hole!