Shai Agassi's company finally has a name! It's "Project Better Place" -- as in, making the world a better place. (It's too bad "Feel Good Cars" was already taken, don't you think?)
Also, it turns out that PBP isn't a car company. Instead their goal is to set up networks of charging stations and battery-exchange stations in urban areas.
“We’re basically saying this is just like the cellular phone model,” he said. “If you think of Tesla as the iPhone, we’re AT&T.”
Here's the company website:
Here are some articles:
Note the NYT article which incorrectly -- and infuriatingly -- blames Tesla's delays on problems with the battery pack. As far as I can tell, the ESS has been about the most trouble-free component in the car.