All - We need to understand that Tesla is an innovator in this space and as such serves as the guinea pig for many things. Its success only ushers in all the others who werent brave enough to take the risks, and hence we have knock-offs and strong similarities. Companies will be borrowing and copying things that Tesla does so theres no getting around that. What we need to be concerned with is how Tesla takes advantage of being a leader/innovator, and right now they are NOT. They are not advertising like they should and are not making it known they are the first to market. Instead they act like they are a 2 yr old company trying to use word of mouth and viral videos to promote their brand and products. This leaves the door WIDE open for other companies to come out and be the first to have real commercials that promote "Autonomous Features" and they will capitalize because everyone watches some form of commercials be it on TV or online, but not everyone knows a Tesla owner or has ever even seen a Tesla. So by the time the Model 3 comes around all people will know is Chevy Bolt and other Companies that actually Market their brand and cars to the masses regardless of how affordable it was....I remember superbowl commercials and regular commercials for the Lexus LFA which was $400K, so there is no excuse!