Just have to thank those who have put in the time to assemble stats. I have nothing to offer in return but my appreciation.
Roadster 2.0 #905 | Model S Signature Performance #2001 | Model S P85D #65512 on order for Dec 2014 delivery.
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I think, it's more likely that they built up a second line. The documentary (NatGeographic) said, that they programmed 130 Robots! That's a number...
Actually, Tesla is gearing up for a third shift. If you look at the TM website/career section, they are hiring CDC operators for the "Graveyard Shift". Having more CDC operators would be the first step in having a full graveyard shift. Not sure if they are hiring for other disciplines in the graveyard shift. Most other positions that listed a shift listed the swing shift.
It was also interesting that TM had many positions that were temp or temp to perm, so it seems like TM is being smart about how they hire (in case current demand is not sustainable in 2013). IMO, TM will be able to keep up demand, as they really have not done any advertising/marketing, and current demand is from word of mouth/good press/great reviews. Once they really market the car, they may see another upward demand spike. Plus, they have only partially turned on the spigot for international demand.
However, it seems very likely that productivity will eventually improve, so Tesla wouldn't want to lock themselves into a workforce that is far more than necessary to meet their production goals. So I think it's more of an "all of the above" strategy, where Tesla is just trying to stay flexible so they can adapt as both the market and their production capabilities come into greater focus.
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