Just got back (kinda wished they had everyone have name tags!). The store is nice, friendly - it's an interesting spot. The new color assembly displays are a great, tactile way of checking out 'your Roadster'. The two configurator displays right there let you swipe when done (big forty-x inch touch displays) and send the configured view to the huge plasma display at the front podium - very cool and slightly exhibitionist.
I got the biggest kick out of how one of the employees very quickly assembled the colors she had clearly very well considered. It is a car that kinda gets under your skin in that way, doesn't it?
Oh, and having Santana Row lined with a lot of Roadsters - all cleaned up as far as I could tell (my back is still a little sore from this weekend) - was very, very cool.