Tesla has done an admirable job providing repair and warranty service to a widely spread customer base despite having relatively few service centers. The Ranger service model was an excellent (albeit expensive) tool to reassure potential customers and help encourage adoption of the new product. However, it is clear that this approach will quickly become unwieldy when widespread adoption of the more mass market Model 3 becomes available.
Tesla clearly wants to stay true to its internet sales model and avoid the franchise dealerships, but there is no way that the relatively few services centers and Ranger Service approach will be able to keep up with 500,000 Teslas on the road. In this situation, they could build more service centers, open themselves to having dealership franchises, or partner with local non-dealership automobile service centers. Clearly if this is not addressed BEFORE model 3's begin hitting the road in volume, Tesla will be setting themselves up for a world of hurt, potentially devastating customer good will and their own excellent reputation by being unable to meet the volume of service that would be needed.
Would it be possible to work-out an exclusive "Tesla-certified" arrangement with a widely spread automobile service franchise like Firestone? There are Firestone service centers in almost all US cities. They could be supplied with the training, parts, and equipment necessary to perform most basic service needs, with arrangements to transport more complex problems to regional Tesla service centers. Loaner automobile issues would have to be worked out.
Tesla clearly wants to stay true to its internet sales model and avoid the franchise dealerships, but there is no way that the relatively few services centers and Ranger Service approach will be able to keep up with 500,000 Teslas on the road. In this situation, they could build more service centers, open themselves to having dealership franchises, or partner with local non-dealership automobile service centers. Clearly if this is not addressed BEFORE model 3's begin hitting the road in volume, Tesla will be setting themselves up for a world of hurt, potentially devastating customer good will and their own excellent reputation by being unable to meet the volume of service that would be needed.
Would it be possible to work-out an exclusive "Tesla-certified" arrangement with a widely spread automobile service franchise like Firestone? There are Firestone service centers in almost all US cities. They could be supplied with the training, parts, and equipment necessary to perform most basic service needs, with arrangements to transport more complex problems to regional Tesla service centers. Loaner automobile issues would have to be worked out.