Tesla CEO Elon Musk talks clean tech

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http://www.mydesert.com/article/2011...lks-clean-tech

“You should not give up unless you're forced to give up — unless there's no other choice,” he said. “That principle can be misapplied if you're trying to penetrate a brick wall with your head.“If you're convinced what you're doing is correct, you should never give up.”

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The good news for those whose budgets do not include the Roadster's $109,000 price tag, Musk announced his next project, Tesla's Model S sedan — with a $50,000-$100,000 price tag — due out in 2012.

A third-generation production model, to sell for about $30,000, is in the works but may not hit the market for another four years, he said.

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