My recollection is that Honda & Toyota did NOT really push gas hybrids as EVs. I recall them marketing them for what they are. The "hey you don't even have to plug it in" was a realistic push to distance themselves from their earlier EV efforts.
To me, the Volt was the first ICE equipped vehicle that had marketing seriously "intruding" into the EV space. Prior to Tesla, that space wasn't generally considered "sexy", but once perception changed, a vehicle was produced to jump on the stage alongside the Roadster. Tesla said all along that their "end goal" was a mass produced vehicle, and the Volt showed up like "see we already jumped to the finish line." But it wasn't the finish line, it was something else.
Again, I am glad to see PHEV options, just annoyed that the marketing was jumbled and it was used as a tool to confuse Tesla's message.
To me, GM started in the "penalty box", and they made enough mis-steps that I don't think they really got out.
I do hope they do a full BEV soon, and using A123 cells might be a win.
It will be interesting to see just how Toyota markets the plug-in-Prius once it starts delivering them in volume.