I just purchased a Roadster here in Tokyo and got an explaination about the custom paint option -- even if they are using the Japanese quote sheet, the cost of a custom paint job for cars sold here (any color or theme you want) is a $7,500 (600,000 yen) option. Still not exactly a bargain, but not $49,000 either.... The reporter likely is just off by a zero or so. I saw Mr. Toyoda with his car, and it is stunning. It's also generating lots of great publicity. I must have seen it on television 15 times. An expensive present indeed, but very, very smart. The PR value + the way it will cement the relationship with Mr. Toyoda are well worth it. The black wheels may have been a bit too much, but he sure looks like he loves that car!