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And in other news, American Locomotive Company (ALCO) plans to invest $350 million in a new line of coal-fired steam railway locomotive engines, expected to reduce passenger complaints of soot-in-the-eye by 25%...Fiat Chrysler plans to invest $540 million to develop two new internal combustion engines (ICE) for its Alfa Romeo brand: Alfa Romeo Engines
IMO it woul be much better to invest $540 million to develop electric cars. Problem is that CEO Sergio Marchionne doesn't really believe in electric cars.
Marchionne (FIAT CEO) to American people:
Yes, as the owner of a Spider Quadrifoglio, nothing will ever replace the 'Alfa-song' of their unique exhaust systems, but the new models are extremely sexy and futuristic... I could see an electric version with performance specs like a Tesla getting some sales. It would interest me, once the Italians prove they know their way around an electric motor as well as they do a high-performance ICE...Shame, Alfa could really come up with a cool looking EV if they wanted.
It is a two way street - someone who believes in electric cars is unlikely to become a CEO of Fiat or BMW or any other ice car maker:wink:
Only 74,000 Alfa Romeos sold in 2013.
CEO Sergio Marchionne states that he would keep production of Alfas in Italy to fill under utilized plants, protect jobs and vindicate his belief that Italians know how to build great cars.
The car maker plans to invest 5 billion euros in Alfa to boost sales.
I like Italian cars, but good luck with this strategy.
$540M/74k = $7.3k.
Not exactly a ridiculous amount of money.
Agreed. And, although I have no idea about these plans, I wouldn't be surprised if some of these engines or their derivatives make it into other FCA products.$540M/74k = $7.3k.
Not exactly a ridiculous amount of money.
Really? How many EVs do you think they could sell if they did that?IMO it woul be much better to invest $540 million to develop electric cars. Problem is that CEO Sergio Marchionne doesn't really believe in electric cars.
Really? How many EVs do you think they could sell if they did that?
Tesla's strategy was to start at the high end of the luxury line of cars and work down to the affordable version for everyone. Make the car something people want, rather than a tiny utilitarian box people are resigned to driving. Alfa makes sexy cars. If they built those cars in electric, with an acceptable range and price, I don't know why they wouldn't sell. Alfa has never had a problem with creating beautiful metal sculptures!Of course every new project starting from scratch like designing a new electric car is expansive and high risks are involved, but somebody has to start to change and innovate otherwise there is no development.
Alfa has never had a problem with creating beautiful metal sculptures!
Yes, as the owner of a Spider Quadrifoglio, nothing will ever replace the 'Alfa-song' of their unique exhaust systems, but the new models are extremely sexy and futuristic... I could see an electric version with performance specs like a Tesla getting some sales. It would interest me, once the Italians prove they know their way around an electric motor as well as they do a high-performance ICE...