I don't believe that's actually the case. Toyota is betting that the short term is still hybrids and to a lesser extent, plug-in hybrids. They still sell a lot of pure ICE and they gets lots of government money as well as ZEV credits for the hydrogen program, so they are continuing with that. Maybe a hydrogen production breakthrough will happen at some point. They can afford to have many programs. I think they are strategically positioning behind everything, but calculating that BEVs are going to be minimally interesting until at least 2018 or so, which is true. They'll be ready to do BEVs with the 2nd or 3rd generation batteries after our current batteries. At the moment, they are still selling vast amounts of electric vehicles and batteries... just hybrids and PHEVs. Unfortunately, the boots on the ground sales people and marketing people have to sell cars today and that means selling against BEVs. I think this will damage their brand - I don't think they thought the brand damage through. Hydrogen just looks like they're messing with us.