Tesla Stores

[NigelM]

A friend sent me this tonight.....sound familiar to anyone?

BMW Launches Dedicated Store for i3, i8 in London

As BMW gears up to launch its i3 electric car and i8 plug-in hybrid, the automaker has revealed its first showroom dedicated exclusively to the “i” electric-powered vehicles. Set to open July 25, the BMW i Park Lane store is located adjacent to traditional Mini and BMW showrooms in London. The i store currently houses concept versions of the i3 and i8.

BMW copying Tesla stores? Apple stores? There sure are lots of "i"'s in there

[VolkerP]

sure they do:

The showroom is designed not only to sell and support BMW electric cars, but also to educate potential customers about those vehicles.

(emphasis mine)

And we know there is a lot to tell about electric cars, as can be seen in the comment section of every EV article.

[mgemmell]

A friend sent me this tonight.....sound familiar to anyone?
BMW Launches Dedicated Store for i3, i8 in London
BMW copying Tesla stores? Apple stores? There sure are lots of "i"'s in there

I just posted this in another discussion...

Dropped by there last Thursday when I was in London on business.

A sad comparison to the Tesla stores.

They have the i8 sitting there (but don't try to touch it!)... not much mention of the fact that it is out-accelerated by the X5, and the rest is marketing smoke and mirrors. Also, it was about as welcoming as a high-end jewellery store with a bouncer on the door and all eyes on you as you move around. Didn't see the i3 when I was there but maybe it was out on show that day.

They have the money to do something better, but this still looks to be a low priority activity for BMW and not much more than a token marketing gesture.

If it were the best they could do Tesla need not worry, but we all know BMW can do these things very well. One day they will, but in the meantime Tesla has nothing to fear from these edustores.

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http://www.forbes.com/sites/carmineg...so-should-you/

...

They simply want to feel good. Tesla turned to the Apple Store to elevate the customer experience. So should you.Microsoft, Disney, and Tesla are far from the only brands that copy the Apple Store. Lego, AT&T Retail, BMW, Sony, and others are adopting components of the Apple Store experience...

[AndyM]

http://www.forbes.com/sites/carmineg...so-should-you/

Makes sense, since GeorgeB was instrumental is rolling out those Apple stores.

Blankenship previously spent nine years working with Apple to amp up its retail strategy. Before that, he opened hundreds of stores each year for the GAP.

Source: http://www.fastcompany.com/1668777/f...magic-to-tesla

[gg_got_a_tesla]

I do hope Tesla Store employees are doing better than the blue/red shirts at Apple Stores:
Apple Stores' Army, Long on Loyalty but Short on Pay - NYTimes.com

[AnOutsider]

From today's "Inside Tesla":

This weekend we will open our second Tesla Store this year in North America. It is located on 3rd Street Promenade in Santa Monica, California. 3rd Street Promenade is a very active retail street with tons of energy and activity every day. 3rd Street has a wide variety of restaurants, multiple theaters, convenient parking and loads of great tenants. It has a weekly farmers' market and is walking distance from the Pacific Ocean and the Santa Monica Pier. We open this coming Friday morning. Stop by and say hi if you're in the area. We plan to have both Model S and the Model X Design Prototype on display for all to see.

Not live on the site yet though: Tesla Third Street Promenade | Tesla Store Locations | Tesla Motors

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We in LA got our invites last week.

[AnOutsider]

Are you going? Can I be your man date?

[vfx]

Swell

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just kidding