Honda axes Accord in Europe

wow

i wonder how the camry's doing

We haven't had the Camry for a decade. The equivalent is the Avensis.

This is the market that Gen 3 will be pitched directly into and has the potential to disrupt. Fascinating to think of the opportunities and risks for Tesla, as well as BMW and Mercedes

RobStark said:

Honda has strugged to sell the Accord in a segment where even the most popular mass-market models such as the Volkswagen Passat and Ford Mondeo are losing sales to premium rivals such as the BMW 3 Series and Mercedes C Class.


Brannan said the midsize segment is dominated by corporate sales to German premium brands. “The cost to compete is eye-watering,” he said.


Honda axes Accord in Europe

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This is no surprise to me.

I have read that in Europe, sedans are generally not as popular as hatchbacks and wagons, at least in the mainstream segments.

Honda has no one to blame but themselves, because the European Accord (North American Acura TSX) went from being a nimble, roughly USDM Civic-sized car, to a bloated boat with mediocre steering. The better-handling North American Accord is too big for the Euro market. Honda could have exported the newer Acura TLX to Europe and re-badged it as an Accord, but I guess that option was too expensive.

If sedans are no longer popular, why is the BMW 3 series the most popular private purchase in the UK?

dpeilow said:

If sedans are no longer popular, why is the BMW 3 series the most popular private purchase in the UK?

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I don't know. Perhaps the UK market is different from markets on the Continent. Isn't the 3 series also offered in saloon as well as estate form factors? (sedan and wagon respectively, as the Honda UK website says of the late Accord).

RobStark said:

In Europe the Accord is offered in the supposedly very popular "Estate" version.

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I forgot about that one... it was actually offered in the U.S. market too for a short time, as the Acura TSX Sport Wagon.

Honda Motor Co. opted to replace the TSX with the TLX, but made the TLX a North America Only product, and did not develop an Estate form factor version. TLX was therefore a non-started in the EU market.