Welcome to Tesla Motors Club
Discuss Tesla's Model S, Model 3, Model X, Model Y, Cybertruck, Roadster and More.
Register

Ford Electric for the masses

This site may earn commission on affiliate links.
Talk is cheap. Don't say you have the capability to do it. Just do it!!

Ford CEO: We're making a 'Tesla' for the masses - Yahoo Finance

Ford CEO Mark Fields wants to change that. “Clearly we have the capability to create electric vehicles,” he tells Yahoo Finance's Bianna Golodryga in the associated video. Ford is currently ranked number two in the electric market and has released the popular Ford Focus, which was ranked as the most fuel-efficient compact car sold within the United States.

“Tesla (TSLA) has done a very good job of bringing electrified cars into the consciousness of the American people,” he says, but “Tesla’s approach is to cater to a high-end consumer.” Ford’s approach, according to Fields, will be to make electrified vehicles “attainable to the masses.”
 
Show me the batteries. Is there a magic battery fairy they have working for them? Tesla needs to build a battery gigafactory to fulfill their needs where are all these mythical competitors going to be getting the batteries to put in their car?

Their supplier is LGChem. And they seem enthusiastic about providing automotive battery cells.

LG Chem - Wikipedia, the free encyclopedia.

EDIT: More information

LG Chem announced in April 2011 that it had opened what was then the world's highest-capacity battery plant, in Ochong, South Korea.

It said it had two more plants in the works--one of them the Michigan facility now in production--and that it intended to capture 25 percent of the market for advanced automotive cells by 2015.


That goal suddenly looks more achievable with both GM and VW Group under its belt.
Battery Maker LG Chem: Biggest Electric-Car Winner Of All?

- - - Updated - - -

Just because the Gigafactory is on a much bigger scale. And is going to produce batteries on a more massive scale. Don't think that other battery manufacturers aren't preparing for rapid Li-Ion cell growth. They are preparing, just not as 'all in' or vocal about their preparations as Tesla.

This is a potential super-massive market. And everyone is going to want to get as much market share as possible.
 
Last edited:
Brightness of lights illuminating the cars ... in the car lots of Ford dealerships at night? Uses a ton of electricity, see...

FAIRVIEWFORD-6-1.jpg
 
I don't want to get moved to the BEV dogma thread but, this is why agreeing on what stuff is called actually matters.
Some random jackalope invents a category and then makes a bunch of marketing buzz claiming they are the leader in it.
Just change a couple letters.
"Ford is the leader in electrilike vehicles!"
"Ford is the leader in electrilicious vehicles!"
"Ford is the leader in eclectic vehicles!"

If Toyota wanted to they could add a plug to every one of their standard Prius hybrids, and make them plug in hybrids.
Boom! Toyota is the leader in plug in vehicles by an order of magnitude. ( Of course, they are going whole hog FCV and want to distance themselves from plugs, but still. )